Our Philosophy

A Tradition of Sensible Investing

Following investment trends and fads is no way to achieve longevity in the world of investment management. At BB&T Funds we build wealth for our clients by adhering to a more sensible approach to investing; adhering to a comprehensive, disciplined and repeatable process, taking prudent risks while seeking to capture attractive performance potential.

Our penchant for sensible investing consistently drives us to seek high-quality securities that offer attractive relative value, in all kinds of markets.

Fundamental approach.

Our proprietary research is the cornerstone of our investment process and brings a rational, fact-based discipline to our investment approach. But we don’t stop there. We combine our in-house analysis with Wall Street data and, most important, the expertise and insight of our portfolio managers to gain a complete picture for any given security.

Focus on valuation.

Valuation is critical to our investment process. Our criteria include a company’s strength of management, the quality of its business and the potential risks and rewards in specific sector and industry trends. Our strength lies in our ability to uncover promising, undervalued securities and purchasing them before the market realizes their intrinsic value and before they reach or exceeded their true worth.

Quality oriented.

In our search for attractive valuation, we never overlook the importance of investing in high-quality securities. Whether the markets are rising, falling or holding steady, we are always careful to weigh the possibility for risk against the potential for return. We believe our emphasis on quality will enhance the long-term return potential of our portfolios.